LOOK Safety Campaign
Safe Streets Fund funds the LOOK bicycle safety campaign, created by the NYCDOT together with the NYC Bicycle Safety Coalition. This unprecedented partnership draws together City agencies, cycling advocates and the AAA along with the international advertising agency Publicis in Seattle, which provided their services pro bono to create an edgy and effective new marketing campaign encouraging motorist and cyclists to literally look out for each other. SSF is currently working on expanding this campaign to include pedestrians, encouraging motorists, cyclists and pedestrians to respect each other’s rights to the streets. To learn more visit the Look website.